The production of these Doughboy dolls started around 1971 during the original "Poppin' Fresh" campaign for Pillsbury. Originally, the Doughboy was sold in a box along with a stand. Although, the Pillsbury symbol and the Doughboy's eyes were brighter back then. Also, this doll pictured here is probably a reissue from the 90s. Besides, the logo still read "BEST XXXX" under the Pillsbury text around 1971 up until the late 70s.